5 Crucial Factors to Consider Before Investing in an Explainer Video

1/9/20242 min read


Explainer videos have become an essential marketing tool for businesses looking to convey their message effectively and engagingly. Before investing in an explainer video, it's important to carefully consider several factors to ensure that you're making the most of this valuable opportunity. In this article, we'll discuss five things to consider before taking the plunge into explainer video production.

Determine Your Budget

One of the first things to consider when thinking about investing in an explainer video is your budget. The cost of explainer videos can vary significantly depending on factors such as length, animation style, and production quality. Establishing a clear budget will help you determine the type of explainer video you can afford and guide your decision-making process when selecting a production company or freelancer.

Define Your Core Message

Before diving into explainer video production, it's crucial to have a clear understanding of your core message. What is the primary purpose of the video, and what do you want viewers to take away from it? Defining your core message will help ensure that your explainer video remains focused, relevant, and effective in achieving its intended goals.

Choose the Right Animation Style

The animation style you choose for your explainer video will have a significant impact on how your message is perceived. It's essential to select a style that aligns with your brand identity, target audience, and marketing objectives. For example, a 2D animation might be ideal for a more straightforward message, while a 3D animation or whiteboard style could be better suited for complex or technical concepts. Consider consulting with a professional to help guide your decision.

Consider the Video Length

The ideal length for an explainer video depends on several factors, such as the complexity of your message and the preferences of your target audience. Generally, explainer videos are most effective when they are concise and focused, with a runtime of 60 to 90 seconds. However, this may vary depending on your specific needs and goals. It's important to strike a balance between providing sufficient information and maintaining viewer engagement throughout the video.

Plan for Video Distribution and Promotion

Creating a high-quality explainer video is only half the battle – it's also essential to have a plan in place for its distribution and promotion. Before investing in an explainer video, consider the various channels and platforms you'll use to reach your target audience, such as social media, email marketing, and paid advertising. Developing a strategic approach to distribution will maximize the impact and reach of your explainer video, ensuring it delivers the desired results.


Investing in an explainer video can provide significant benefits for your business, but it's crucial to carefully consider the factors mentioned above before moving forward. By determining your budget, defining your core message, choosing the right animation style, considering the video length, and planning for distribution and promotion, you'll be well-positioned to create a successful and impactful explainer video that helps you achieve your marketing objectives.